Email marketing is a digital marketing strategy that involves sending emails to a group of people can be highly effective to promote products, services, or content. This service can be highly effective for businesses of all sizes due to its direct reach to a targeted audience.
Compared to traditional marketing channels, email marketing is relatively low-cost, making it accessible for small businesses. Enables precise targeting and personalization, leading to higher engagement rates. Provides detailed analytics that help marketers understand the effectiveness.